So, a few months ago Tide released an ad that featured a mother lying to her daughter. You know the one, right? The daughter asks her mom if she knows where her green shirt is and mom answers "it's really not my style", while reminiscing about wearing the shirt while acting like a teenager herself and staining it. The daughter leaves and the mom runs upstairs to find the shirt and launder it with Tide. Later we see the daughter wearing the shirt and the mom asks where she found it, making for her second lie in the ad by intimating that she had no idea where her daughter found it.
Well, guess what? They have a second ad out now that focuses on lying again. This time a husband is encouraging his sons to not tell Mom about eating something Dad shouldn't be eating. The kids warn him it is a bad idea, but he does it anyway. And then he spills on the tablecloth. Oh you are busted Dad. Nope, no need to be busted when Tide helps you lie. Just wash that tablecloth in Tide and continue to lie! Ugh! In the end he was so busy washing his tablecloth evidence that he left something on his face as evidence, but even then he tries to lie.
And I have to wonder why. Why is Tide focusing their ad campaign on lying? Why would anyone buy a product based upon an ad campaign about lying? Why can't their ad be about, oh, a child worrying about their favorite blanket being ruined by a stain and super mom saving the day with Tide? I just can't understand why even our ads nowadays undermine good parenting. It is sad, just sad. Kids are prone to lying anyway, but now even our ads show kids that lying is a small thing, that it is no big deal to lie. Do you think Mom would have been OK with her daughter lying had that been HER green shirt? How would Dad have felt if the kids were the ones hiding something they had been expressly told to not do? I can't for my life understand why anyone thought that was the right thing to show as life as normal!
How about you? Is lying to your kids or your spouse life as normal?
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